no signal
street press legends
Branding
Colateral
Poster Design
ROLE
Branding
Collateral
Poster Design
The Challenge
Create a visceral, high-energy brand identity for “No Signal,” an underground Los Angeles music festival that captures the raw essence of the SoundCloud rap era. The goal was to intentionally avoid corporate or polished aesthetics.
the result
I executed a “Modern Punk” system using heavy grain and distorted type. The identity scales from high-contrast billboards and posters to specialized tactical merch that felt authentic to this specific music culture.
ROLE
Branding
Collateral
Merchandise
the challenge
Create a visceral, high-energy brand identity for “No Signal,” an underground Los Angeles music festival that captures the raw essence of the SoundCloud rap era. The goal was to develop a visual language that felt authentic to a culture defined by DIY rebellion and intentionally avoiding corporate or polished aesthetics.
the result
I executed a “Modern Punk” visual system using high-contrast imagery, heavy grain, and distorted typography. The final deliverables bridged the gap between large-scale environmental advertising, such as billboards and bus stop posters, and a specialized merchandise line featuring tactical cross-body bags and embroidered headwear.
