whiskey bottles
street press legends
Branding
Colateral
Poster Design
ROLE
Branding
Packaging
Concept Development
The Challenge
Developed a premium bourbon branding system using mythology to represent the “Past, Present, and Future.” This cohesive visual narrative differentiates the line in a crowded market through complex storytelling on a physical label.
the result
I executed a three-bottle series titled “Cerberus,” utilizing the Greek myth of the three-headed hound as a temporal metaphor. The design features high-contrast illustrations and aggressive, blackletter-inspired typography to establish a dark and clean, aesthetic.
ROLE
Packaging Design
Brand Identity
Concept Development
the challenge
The challenge was to develop a cohesive bottle series for a premium bourbon line that uses mythology to differentiate itself in a crowded market. A visual language that communicated a complex narrative regarding the passage of time—specifically “Past,” “Present,” and “Future”—within the constraints of a physical bottle label.
the result
I executed a three-bottle series titled “Cerberus,” utilizing the Greek myth of the three-headed hound as a temporal metaphor. The design features high-contrast illustrations and aggressive, blackletter-inspired typography to establish a dark and clean, aesthetic.
